Business, analysed

Untangling the ‘here’ to ‘there’ of business transformation



Smart BA Services

Enabling Business Transformations

Business & Technical Fluency

Connecting User Dreams to Development Realities

Technical, Process and Business Analysts

For digital-enabled change.


  We’re business transformation specialists. But not the programming kind…

 We’re the critical phase before that: of defining what you have and mapping what you need.

 Entrada Consulting brings a legacy of specialist IT/ERP/SAP and professional services experience, to build the frameworks for digital transformation journeys.


Members of the International Institute of Business Analysis, we live the BABOK® toolkit, and adapt to the Agile, Kanban and DevOps approach of each project:


Business Analysis Planning & Monitoring

Project, process and system planning; establish teams, communications, strategy, tools, standards and platforms.


Elicitation & Collaboration

Workshops, Interviews, Observations, Research: finding and defining business requirements through workflows, schematics, swim lanes, diagrams, wireframes, BPMN …

Requirements Lifecycle Management

Identifying risks, weaknesses and efficiency opportunities: business insights to improve workflows, operations and performance

Strategy Analysis

Aligning operational-level workflows to enterprise-level objectives, collaborative change and deployment consulting

Requirements Analysis & Design Definition

Scope-control and developer friendly, technical and functional specifications, for actionable work items and packages.

Solution Evaluation

Fit-for-purpose, value and performance assessments; enhancement recommendations and optimsation paths to realise value potential.

Dual business & technical fluency, for idea-to-reality journeys

Clearing the picture

Your business grew faster than your systems and processes.

Everyone is doing their own thing, their own way.

There are multiple different software systems … and some don’t talk to each other.

Despite all the software, users still export critical data to Excel…

No one is really sure what happens up or downstream of their own role.

And you’re thinking about a full new ERP, tech stack or product suite.

Dreaming of a smarter future-state, but need a clearer picture for a roadmap?

We can help.


for business transformations

BA Services – OnDemand

Principal Business ANALYST

Our founder, AJ Moore, comes from:

– 18+ years IT/ERP/SAP professional services

– Masters of Business Degree

– International Institute of Business Analysis member

AJ’s background includes work for major multinationals, down to tiny start-ups and SME’s. Focused on delivering technology-enabled change, AJ has worked across operations, resource management, project delivery, recruitment, presales, marketing, management, leadership, strategy and transformation.

With BA skills across BABOK®, Agile, Scrum, Kanban, DevOps, Jira, Confluence, Signavio and related BPMN systems: AJ brings dual business and technical fluency to translate between end-users and development teams.

Business Analysis – As a Service

Entrada’s on-demand BA consulting services include supporting business through finite delivery projects and continuous improvement cycles. We craft epics, user stories and project artefacts, produce workflows, schematics, diagrams, wireframes, swim-lanes and process models, and write detailed actionable functional and technical specifications:

– Business Analysis Planning and Monitoring

– Elicitation and Collaboration

– Requirements Life Cycle

– Strategy Analysis

– Requirements Analysis and Design Definition

– Solution Evaluation


Business Analysis

for critical business insights


Your strategic Business Analysis support

Enabling change, through defining needs and solutioning futures.

We bring agile, business intelligence, information technology, business architecture and business process management perspectives to get projects happening.

Specialist IT/ERP/SAP Business Analysis solutions for new transformation adventures.

Call me about my project:


Planning a transformation, product development or business roadmap?

Entrada Consulting can help with IT/ERP/SAP specialised Business Analyst services.

Let’s do this.